by Andrew Wilder at WordCamp LA 2018.

• Presentation abstract
• Andrew Wilder (@blogtutor) | Twitter
• WordPress Help for Solo Entrepreneurs - Blog Tutor
• Andrew Wilder (@eatingrules) | Twitter
• Slide Deck
• One page checklist

This session will be an action-packed overview of tons of “little details” on your site that, when done right, really add up to contribute to your success. Covering a wide range of topics, including site speed, security, plugins, and SEO, we’ll go through a huge “punchlist” of items so you can see what you’re already doing right (bravo!) and where you can improve. You’ll come away from this session with a ton of things you can do to help take your site to the next level – no matter which level you’re currently on!

The List

• Not making backups. 2 per night
• Not keeping site updated
• Using too many plugins
• Not using strong passwords
• Not blocking brute force attacks
  • invisible recaptcha
• Giving admin access to people who don’t need it
  • review codex roles and privileges
• Remove old admins
• Putting multiple sites on one account
  • all share same file site
• Don’t use crappy hosting
• Not securing email with two factor authentication
• Not using caching
  • wp rocket
  • firewall and cdn
    • cloudflare
    • cloudinary
• Not using https
  • force traffic to redirect
• Blocking search engines on production sites
• Not blocking search engines on dev sites
• Changing post url after its published
• Having redirect chains
  • https://httpstatus.io
• Using huge images
  • scale images down before you upload them
• Using too many photos
  • jpg for photos. png for text
• Optimizing images
  • shortpixelfix plug-in
• Not using a cdn
  • cloudfare
  • jetpack photon
• Not keeping database clean
  • wp-optimize
• Not using seo plugin
• Google search console
  • to improve seo work
  • search.google.com/search-console/
  • add site map to primary property
  • add all versions like www and non www to check traffic
  • mobile site index
• Not testing site on google page insights
  • gtmetrix.com
  • webpagetest.org
• Not using two stats tools
  • google analytics
  • gaug.es
• Not making sure site can send email
  • postmark
• Not learning how to use ftp
• Not thinking about user experience
  • check site on phone
  • ask users
  • check site on network speeds
• Not hiring help
  • just because you can do something doesn’t mean you should
• How to change permalinks when moving database between servers
  • wp-cli has quick method to this.
  • Better Search Replace | WordPress.org