Transform: A rebel’s guide for digital transformation

Are you a rebel? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you.

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Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you.

Do you want to transform the complex into the simple? Do you like challenges and see yourself primarily as a problem solver? Are you the annoying person who constantly asks: “Why?” Are you empathetic? Do you like to listen, watch, observe? Are you also rational? Are you willing to go with the evidence and data, even when it goes against your gut instinct?

As editor of the Scottish Enterprise website, he spent five days a week in the office doing “digital” stuff and hardly ever met or communicated with a customer. He had become what I call a “put-it-upper” (derives from the Latin “put-it-uppo”). He launched stuff, published stuff, put stuff up on the website because someone somewhere else in the organization said to put it up. David knew that this was not the right thing to do. The website was growing fast and had lots of outdated information that nobody wanted to review or remove. But he didn’t have the hard evidence because he wasn’t in touch with his customers.